business management

The purpose of enterprise management is to bring all management activities of the enterprise into effective track management. That is: on the effective management track, concentrate enterprise resources, make effective decisions, and play a role. From the perspective of management, the goal of business management is to achieve this goal. The task of management is not to manage the enterprise itself, but to ensure and improve the ability of the enterprise to survive, develop and continue to operate.
The basic knowledge of enterprise management are: 1. Decision-making 2. Operation 3. Incentives and constraints 4. Information 5. Culture
1. Decision
The two parts of the enterprise decision-making plan and the decision-making result respectively refer to the enterprise’s strategy, decision-making, strategic intention and major event decision. Important decisions for businesses include:
①Strategic decision; ②Planning decision; ③Decision decision; ④Evaluation decision; Decisions also require evaluating outcomes.
2. Operation
Enterprise operation mainly includes two aspects: production operation and sales operation. Production operation refers to all production activities in the production process of an enterprise. Sales operation refers to the company’s profit from sales revenue. Including direct sales, distribution, franchise services, entrusted management and agency services. Enterprise management not only includes other activities other than production and sales, but also includes specific business activities such as production and sales. Production and operation activities include capital use, equipment renewal, product development, production technology transformation, personnel training, etc. Sales operations mainly include product sales, product development, marketing and other links.
3. Incentives and constraints
Incentives and constraints are interdependent and complementary, and there is an inherent connection between them. Motivation is the basis of restraint and control, it requires not only managers, but also subordinates. Only reasonable and effective use of incentives can maximize its benefits.
The restraint behavior of managers is to limit or stop the behavior of not abiding by the agreement and the behavior of breaking the agreement.
4. Information
The information of enterprise management mainly includes enterprise resources, external environment, management policies and technologies. Its purpose is to effectively control management information (including internal information, External information and management policies), in order to reduce the cost of affecting enterprises, improve resource efficiency and enhance their own competitiveness.
5. Culture
Culture is a pattern of action within an organization. It refers to the degree to which members of an organization agree on common beliefs, values, and codes of conduct. It mainly includes corporate culture, company code of conduct and code of conduct, as well as the mutual recognition and acceptance of these norms among corporate members.

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